BMW has admitted that the new e2 concept vehicle will be able to go on sale as soon as next year, as it seeks to raise the bar for its own luxury car brand.
Speaking at the Geneva Motor Show on Thursday, BMW Group CEO Harald Krüger said that the e2 car would be available for the first time in 2019.
The company said that it was currently working on a concept car that would be able take the concept vehicle and integrate it into a wider range of products.
But Krügers said the car was a “very unique opportunity” for BMW, which was “still trying to find its footing in the market” in light of a “huge number of challenges” and challenges to its own technology.
Krueger said BMW had “great enthusiasm” for the e-mobility concept, adding that the “experiences and possibilities” it provided would “exhibit a different way of looking at the BMW brand”.
“The BMW e-Mobility concept is a unique opportunity to bring the BMW Brand to a whole new level,” he added.
“It is a new way of thinking and it is something that is very exciting for us and our customers.
The possibilities of this new approach, which we have identified and developed over the last few years, are very exciting and will be an exciting development.”
The BMW i e-class concept vehicle. Photo: BMW